CB VARIATION 3
Campaign, Fitness, Health

Mission: SEXY

Sexy Solutions by Belo
Sexy Solutions by Belo is a non-surgical fat reduction clinic that uses state-of-the-art machines that MELT fat, TIGHTEN skin and TONE muscle.

The #SexyRevolution
LDL Marketing coined the Sexy Revolution in January 2014. It is a movement that encourages everyone to let go of unhealthy eating habits and ultimately revolt against fat. It’s a testament to Sexy Solutions’ holistic approach to weight loss as they give their clients a quick start to achieving their dream body. Sexy Solutions has signature treatments that help lose those last few inches that don’t come off in spite of proper diet and exercise.

Christian Bautista
Christian Bautista, multi-platinum recording artist, singer, actor, host & model, sustained a back injury because of strenuous exercise. He was not able to walk for a week as the pain was overwhelming. He had to undergo surgery and physical therapy to slowly recover from the unfortunate incident.

Not being able to workout took a toll on his physique. His prominent abs were buried under layers of fat. This became the turning point for Christian to explore non-surgical options.

The Facts

Christian Bautista went to Sexy Solutions to avail of the following treatments:

Exilis = MELT FAT + TIGHTEN SKIN
Ultraslim = MELT FAT + TONE MUSCLE
Ion Magnum = MELT FAT + TONE MUSCLE
Multifirm = TIGHTEN SKIN

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Christian Bautista’s abs BEFORE Sexy Solutions

Christian Bautista’s stats before and after Sexy Solutions’ “4 Week Sexy Journey” (2 sessions a week in 4 weeks):

Weight
Before: 164.4
After: 151

Inches lost around the waist
Upper Abs: 2.9
Mid Abs: 2.7
Lower Abs: 1.9

Body Fat
Reduced by 3%

The Strategy
Reinforce the brand message through the “Sexy Revolution.” It’s a campaign that is authentic to the nature of Sexy Solutions and its holistic approach to weight loss. They can be our ally in this peaceful revolution, the daily battle we have with ourselves – to eat right and exercise over binge eating while overindulging in our favorite TV shows.

Christian Bautista was relentless in his fight to get his abs back, he was on a mission, we called it “Mission: Sexy.” And as a word play on being a crooner and the newest ambassador of Sexy Solutions, we referred to him as “The Voice of the Sexy Revolution.”

Teasers of the campaign on social media using lyrics of his famous songs:

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The “Voice of the Sexy Revolution”

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The Creative: Billboard

SS CHRISTIAN

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EDSA-Santolan NB Billboard

Behind the Scenes

Christian Bautista taking cue from photographer extraordinaire Jun De Leon.

Christian Bautista taking cue from master lensman, Jun De Leon

Mission: Sexy, Mission Accomplished for Christian Bautista!

Camera to Computer: Live feed of the photo shoot

It’s a wrap! The Advertising Rockstars with the #VoiceOfTheSexyRevolution Christian Bautista and the Sexy Solutions Team.

That’s a wrap! The Advertising Rockstars of LDL Marketing with Christian Bautista, Jun de Leon, Matt Gozun, the glam squad and the Sexy Solutions team.

Want to join the #SexyRevolution and lose 2-3 inches off your waist? Call 810-SEXY(7399) or visit www.sexysolutions.com for more information.

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